Yushuqian Liquor Co., Ltd. is located in Yushu City, Jilin Province. The city has been known as the "No. 1 Granary in the World", an ancient home of beautiful liquor and an important birthplace of liquor culture in Northeastern China. The liquor from here is reputed as a model of northern-flavor liquor in China. The liquor culture of the city can be dated far back to the Tang Dynasty, as evidenced in the poem, "An old man in his 70s still sells liquor, and thousands of kettles and jars are displayed in front of the gate with flowers. The elm seeds on the roadside look like coins, may I buy your liquor with them?" The brewing history of Yushuqian started in 1812 (during the reign of Emperor Jiaqing in the Qing Dynasty) as "Juchengfa Boiler". The genuine brewing has been passed from through "seven generations" over two hundred years. The 234 Changbai Mountain high-quality yellow pine wooden vessels treasured by Yushuqian Liquor created the Guinness World Record for the distillery for using "the largest number of wooden liquor vessels".

Yushu was liberated in 1945, and Yushuqian Liquor was restored the next year and was changed from "Juchengfa" to Yushu State-owned Distillery. As an inheritor of ancient techniques and a practitioner of "total-sense experience", it continued the northern spirits standard passed down through seven generations and protected the unique liquor vessel craftsmanship. The Yushu Daqu brand was born in 1972 and won a ministerial award as an excellent brand in 1984. Its excellent quality was recognized and endorsed by several national leaders including Deng Liqun, former Propaganda Minister of the Central Committee of the Communist Party of China, Cheng Siyuan, former Vice Chairman of the Standing Committee of the National People's Congress, and Wang Zhongyu, former Vice Chairman of the Chinese People's Political Consultative Conference, in the form of inscription. Since 2009, more than ten leaders at or above the vice-provincial level in Jilin Province have visited Yushuqian for research, which promoted the rapid development of Yushuqian Liquor. To celebrate the establishment of Yushuqian Yipinxuan and the Liquor Vessel Cultural Festival of Yushuqian, liquor master Gao Yueming, famous liquor experts Ji Keliang, Wang Guiyu and Li Yongqing, Chinese liquor appraisers Gao Jun and Li Wei, and international brewing master Lai Gaohuai came to guide the brewing practice and the construction of the distillery and liquor culture. Yushuqian Liquor is the first liquor factory in northern China that has been turned into a cultural distillery. It is also the first liquor company to offer and advocate a trip to the distillery for liquor lovers so that they can have experience and interact with the Chinese liquor culture through total senses. 

Adhering to the business philosophy of "putting quality first", Yushuqian Liquor has successfully launched best-sellers like Yushuqian No. 1 Series, Yushuqian No. 1 Vintage Series, Yushu Daqu Vintage Series, Yushuqian Liquor Vessel Series,and Yushuqian Liquor Vessel Vintage Series. Among them, Yushuqian No. 1 Series and Yushu Daqu Vintage Series have become representatives of high-end liquor in Jilin Province. Yushuqian brand has become a liquor model in Jilin Province. Yushuqian is moving closer towards the corporate goal of "being the leader of high-end liquor in Northeastern China".