The predecessor of Guilin Xiangshan Distillery Co., Ltd. was Guangxi Quanzhou Xiangshan Liquor Factory located in the east of Quanzhou City - north of the ancient city full of clear waters and green hills, fishes, rice and flowers, and also located in the confluence of Xiang River, Guan River and Wanxiang River.

Its predecessor was a liquor processing factory founded by the Private Liquor Organization I in Quanzhou County established by a Chinese monopoly company on July 1, 1954 and belonged to a state-owned enterprise. In December of the same year, it was renamed as the locally state-owned liquor factory in Quanzhou County, which was led by the Industrial Section of Quanzhou County Government. In December 1955, the Private Liquor Organization II in Quanzhou County adopted the public-private partnership according to the national policy of private reform, and changed the name to Liquor Factory in Quanzhou County. In March 1956, the three Liquor Organizations of Shaoshui, Miaotou and Shitang were received as the branch factories; and two private medicinal liquor stores of Yuyuanheng and Yutongheng in Heping Street were received to establish the locally state-owned Medicinal Liquor Factory in Quanzhou County. In April 1958, the Medicinal Liquor Factory was merged and named changed to the locally state-owned Liquor Factory in Quanzhou County. The Liquor Factory was located in Banqiaotou of the Town and moved to the east gate in October. With the production development, the production area in airport apron was expanded in 1979, and the factory was named as Xiangshan Liquor Factory in Quanzhou County and then changed name to Quanzhou Xiangshan Liquor Factory. With the concept of powerful combination and enterprise development of Quanzhou County Government, Jinliufu in Jindong Group invested and integrated Guangxi Quanzhou Xiangshan Distillery and established Guilin Xiangshan Distillery Co., Ltd. in April 2008.

Guilin Xiangshan Distillery Co., Ltd. now boasts all kinds of nearly 70 technicians, advanced production equipment, complete test facilities, perfect quality management system, product research and development center of autonomous region level, and advanced test equipment; passed ISO9001 quality management system certification in 2003, passed the food safety system certification in 2011, passed the 3-level standard safe production certification in 2015, and passed ISO14001:2004 environmental management system and OHSAS18001:2007 occupational health and safety management system certification in February 2016. The products are sold all over China and exported to Southeast Asian countries, USA and Canada. Guilin Xiangshan Distillery Co., Ltd. has been successively awarded as Advanced Quality Enterprise by Ministry of Light Industry, Outstanding Enterprise by Ministry of Light Industry, Advanced Enterprise in Guangxi Province, Enterprise of Compliance with Contact and Credit across China, Top 100 Advanced Enterprises in National Liquor-making Industry, and Top 100 Enterprise Titles in China Liquor Industry.

Guilin Xiangshan Distillery Co., Ltd. produces rice-fragrance liquor, dewy liquor, healthy liquor and others. Its leading product “Xiangshan Liquor” is one of the representative liquor of Chinese rice-fragrance liquor. Its raw material is the high-quality rice and the specially-made pure rhizopus yeast is added as saccharification fermentation starter. The liquor adopts the traditional semi-liquid and semi-solid small jar for diastatic fermentation, goes through traditional distillation, and is stored in pottery jar for a long time through careful blending. Xiangshan liquor is famous for its style of “clear and transparent, sweet and fragrant, mellow and clean, and smooth lingering taste”. Xiangshan liquor had been awarded as the National High-quality Liquor for four consecutive years since it participated in the National Liquor Appraisal Contest from 1963 to 1989. It has been awarded as the Famous Brand Product in Guangxi and always maintained the title of Famous Liquor in Guangxi. In 2010, it was awarded as the honorable title of China Time-honored Brand. In the same year, Xiangshan liquor became the National Geographic Symbol product. The traditional liquor-making processes of Xiangshan liquor were selected into the protection list of intangible cultural heritage in Guangxi. In 2013, Xiangshan liquor won the Award Nomination of the First Mayor of Quality Award in Guilin City. Its trademark “Xiangshan Brand” has been evaluated as the famous trademark in Guangxi Province and has become a trustworthy commodity for consumers.

In order to create the high-end products of rice-fragrance liquor and get rid of the low-end rice-fragrance liquor, Xiangshan products have been constantly innovated and have developed marketable products according to market demands. The success of Aged Xiangshan Jar broke the rumor that there was no high-end rice-fragrance liquor. After three decades of introducing the high-end product of Aged Xiangshan Jar, Xiangshan Distillery developed mixed-fragrant Guilin serious of products through organic combination of rice fragrance, deep fragrance, and thick fragrance. The products were highly praised by national liquor experts due to the characteristics of “rice flavor in deep fragrance, deep fragrance in rice, clear but not light, thick but not gaudy, elegant and mellow, sweet, lingering and special. Once marketed, it was immediately recognized by consumers and opened up a new world for the development of rice-fragrance liquor. In the “Liquor Quality Inspection and Evaluation Exchange Activities Involving Hunan Province, Hubei Province, Jiangxi Province, Guangxi Province, Fujian Province, and Chongqing City” held in 2012, 2014 and 2015, the Aged Xiangshan Jar and Gui I were awarded with Golden Medal of Honor for 3 times appraised by 200 experts. The Aged Xiangshan Jar-XV won the Golden Medal by over 200 international white liquor judges in the Spirits Selection by Concours Mondialde Bruxelles held in Guiyang City in 2015.

Over the years, the Guangxi Autonomous Region leaders have paid much attention to the development of the Guilin Xiangshan Distillery Co., Ltd., and have visited and inspected it for many times. Mr. Zhao Fulin, Party Secretary of Guangxi Autonomous Region, visited Guilin Xiangshan Distillery Co., Ltd. in 1992 and said: “improve product quality and expand sales” to encourage the company to continue to produce more and better products for consumers. Later, more leaders visited this company, including Wang Rongzhen, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Yuan Zhengzhong, Deputy Chairman of People’s Government of Guangxi Autonomous Region; Ma Qingsheng, Deputy Party Secretary of Guangxi Autonomous Region; Zhang Mujie, Deputy Director of People’s Congress in Guangxi Autonomous Region; Shen Yifang, Vice President of China Liquor Professional Association; Gao Jingyan, Secretary General of China Liquor Professional Association; Tao Jiachi, Director of China Liquor Professional Association; Chen Huiguang, Chairman of Political Consultative Conference in Guangxi Autonomous Region; Ding Tingmo, Deputy Party Secretary of Guangxi Autonomous Region; Pan Qi, Publicity Director of Guangxi Autonomous Region; Cao Bochun, Party Secretary of Guangxi Autonomous Region; and Li Zhaozhuo, Chairman of guangxi Autonomous Regional People’s Government. After Li Zhaozhuo visited the company, he said: “Xiangshan Liquor is sweet and fragrant”, which gave great care and encouragement to the company and effectively promoted its economic take-off.

On May 28, 2010, the new base of Guilin Xiangshan Distillery Co., Ltd. located in the Industrial Park of southern Quanzhou County, started construction. The leaders of Guangxi Autonomous Region, Municipal Committee of Guilin City and municipal leaders of Guilin City attached great importance to the project and went to the company to provide guidance for many times, and even included the project into the government supervision project of Guangxi Autonomous Region. After the completion of the project, Guilin Xiangshan Distillery Co., Ltd. would become a modern enterprise integrating production, tourism, environmental protection and landscaping. In June 2014, the liquor-making workshop of the new base in Shui’nan produced liquor successfully. In 2015, all liquor-making workshops started all liquor-making equipment for the second round of trial production and the equipment commissioning of the packaging workshops completed smoothly. The trial production in March 2016 marked the gradual realization of the dream of making Xiangshan liquor into the NO.1 brand of China’s rice liquor.

Guilin Xiangshan Distillery Co., Ltd. adheres to the culture of Jindong Group, and takes integrity as the enterprise life, and always strives to become NO.1 in market. Xiangshan Distillery provides the best service for the first-line market as the core value of the enterprise. Each employee’s spiritual pursuit is to love enterprise, love partners, love products, love marketing, love markets, and love enterprise brands.

Guilin Xiangshan Distillery Co., Ltd. adheres to the people-oriented concept of employing, namely, “every employee is the brand of the enterprise”; respect the employee’s characteristics and give full scope to each talent; advocate “our enterprise is wonderful because of us”; stress enterprise spirit of “firm belief, tough will, step by step, and constant efforts to bring success”; build the brand new image of Xiangshan according to the standards of “high quality, high efficiency and strict requirement”; build Xiangshan Distillery into the largest production base of rice-fragrance liquor in China, and achieve the grand goal of providing consumers with lots of good liquor.