Keep forging ahead and gathering momentum for a new start.

At the Marketing Conference for Distributors of Guizhou Xijiu 2023 on February 9, VATS Liquor Store was recognized for its exceptional performance and awarded the prestigious “AAAAA Outstanding Distributor Award” for 2022.

This acknowledges VATS Liquor Store’s operation and management level and affirms its strategic implementation of “Being a Gold Medal Server for Renowned Distilleries, Forever”.

VATS Liquor Store, as a leading Chinese liquor distributor, plays a crucial role as a bridge linking the liquor industry’s upstream and downstream sectors. In 2021, VATS Liquor Store partnered with Xijiu to develop and oversee the operations of Xijiu·Jiaocang 1988 [Liujin], which has received widespread recognition and favor from high-end liquor consumers after more than a year of market testing.

By utilizing VATS Liquor Store’s extensive store system and terminal network throughout the country, the product has effectively filled gaps in the mid-to-high-end liquor consumption market, making significant contributions to Xijiu’s annual revenue of over RMB 20 billion through joint efforts to promote its unique flavor and brand via tastings and marketing initiatives.

Going forward, VATS Liquor Store will stay in step with Xijiu’s strategic initiatives and passionately pursue greater achievements and honors. We aim to provide support for the growth of distilleries at the upstream end and offer meticulous services to customers at the downstream end, with the ultimate goal of turning Xijiu·Jiaocang 1988 [Liujin] into a best-selling blockbuster product.

Our goal is to contribute to the availability of better and more superior Chinese liquor to countless consumers.